In a five-year sponsorship deal that includes the men’s and women’s football teams as well as its handball and volleyball sides, Ethiopian club Bahir Dar FC agreed to collaborate with Dashen Brewery for 78 million Ethiopian birr (about $1.8 million). Dawit Tolesa of The Reporter remarks that the deal will be evaluated on a yearly basis and Bahir Dar FC officials also separately announced that a football camp and shopping mall will be constructed to keep revenue coming into the club. The club are a quick riser in Ethiopian football, having secured promotion to the Ethiopian Premier League following the 2017-18 season.
