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Tuesday, September 26, 2023

Kenya’s FKF Premier League scores significant broadcast deal with Azam TV

The top division of Kenyan men’s football will have a television broadcast partner for at least the next five seasons after Football Kenya Federation (FKF) president Nick Mwendwa unveiled an agreement with East African television giants Azam TV on Thursday. The agreement will see Azam pay an initial $1 million to broadcast the FKF Premier League for the next five seasons with an option to extend the deal a further two seasons.

“This is the biggest step in Kenyan football,” said Mwendwa at the announcement of the deal. After former league broadcaster StarTimes pulled out of a previous long-term deal in late 2021 following soon after a mutual termination between the league and previous title sponsor BetKing, Kenyan football was plagued by sponsorship issues that were exacerbated by administration issues as well as investigations into corruption that saw Kenya’s membership with FIFA suspended.

Azam will broadcast four matches of the FKF Premier League per week after the upcoming international break with plans to broadcast all matches every week in the future. The television provider based in Tanzania previously broadcasted two matches last season as a trial before committing to the agreement where one of its channels, Azam Four, will be dedicated to content focused on Kenyan football.